Step 7: incorporating your revisions and new ideas.

On most projects, your needs change somewhat as the website takes shape, new ideas occur, new content is written, and you and your colleagues review our work and have reactions to ideas that seemed good on paper. So there is invariably a wave of changes to be implemented once the original brief is met.

Using the project management tool Basecamp and its checklisting system, and the ability of our own CMS to annotate pages with "Post-it" comments, we assemble a list of changes requested by all parties - including our own graphic designer who carefully audits the fleshed-out website and adds styling where needed. Our developers work through the checklists until all requests have been met.

Next step